The high cost of holiday beauty? report that “Irish women spend €600 on beauty treatments before holidays”. The source is Debenhams who “carried out research that found women spend almost double the cost of a seven night trip to the Costa del Sol”.

Top of the beauty treatment wish list were spray tans, manicures, pedicures and eyebrow threading.

There are a number of obvious problems with this. We have no idea what kind of research was done, what questions were asked or how the respondents were selected. We have no access to raw data or to methodology.

It is not even 100% clear if this is money women actually spend or if it is what they would like to spend (note it is described as a “wish list”). Also, the figure of €600 is not described as an average. So is €600 the maximum women pay? How many pay this amount? We are not told.

A browse through city centre salon price lists suggests you would get a lot of beauty treatments for €600. For example:


This list is extensive and includes all the wish list items. Note that these are not the cheapest prices found, nor are discounts for waxing multiple areas allowed for (shop around!) It is clear that a number of extra treatments would be required to get to the €600 figure. Fake tan definitely looks more plausible than this story.

2 comments for “The high cost of holiday beauty?

  1. steve white
    August 1, 2012 at 12:02 pm

    is the point of thejournal article really about the price of things?

    • Cathyby
      August 1, 2012 at 3:07 pm

      The point is that women allegedly spend a lot of money on beauty treatments before going on holiday. The piece is, of course, unconvincing given we are not even told how many allegedly spend this much, let alone the survey methodology. The fact a long list of treatments costs less than the reported amount simply undermines the implausibility.

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